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Research papers

Programme involvement

The BARB audience measurement system has the reputation of being the most sophisticated in the world. But because of its methodologies and its quantitative nature the advertising industry has, to a greater or lesser extent, been forced into making a...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Doug Read, Sheila Byfield
Company: Ogilvy
May 1, 1994
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Citation

Read and Byfield (1994a, May 01). Programme involvement. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/programme-involvement